Coordinate marketing efforts aimed at promoting the real DC — a diverse and innovative city full of creative and entrepreneurial people, vibrant neighborhoods, and exciting destinations — and focus on major visitor entry points (such as airports, Union Station, DC taxis, hotels, and events, e.g. Cherry Blossom Festival, H St. Festival) and at events around the country and world that draw entrepreneurs and investors. Leverage existing initiatives (e.g. DC Cool, We DC.)
August 2018: Destination DC commissioned a research report to analyze the effectiveness of the “D.C. Cool” ad campaign. Read more here.
- Timeline: FY17-18
- Lead and key partners: Office of the Deputy Mayor for Planning and Economic Development (DMPED), Washington DC Economic Partnership (WDCEP), DestinationDC
- Related core sectors: all
- Related opportunity areas: all
- Related action areas: DC identity and promotion