Coordinated Marketing Campaign

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Coordinate marketing efforts aimed at promoting the real DC — a diverse and innovative city full of creative and entrepreneurial people, vibrant neighborhoods, and exciting destinations — and focus on major visitor entry points (such as airports, Union Station, DC taxis, hotels, and events, e.g. Cherry Blossom Festival, H St. Festival) and at events around the country and world that draw entrepreneurs and investors. Leverage existing initiatives (e.g. DC Cool, We DC.)

Progress Updates:

August 2019: Mayor Bowser and DMPED relaunched the #ObviouslyDC website. The previous website, which was solely used to showcase DC’s Amazon H2Q proposal, underwent vast renovations and now provides companies of all scales with valuable information and resources on starting and growing a business in Washington, DC.

August 2018: Destination DC commissioned a research report to analyze the effectiveness of the “D.C. Cool” ad campaign.   Read more here.  

  • Timeline: FY17-18
  • Lead and key partners: Office of the Deputy Mayor for Planning and Economic Development (DMPED), Washington DC Economic Partnership (WDCEP), DestinationDC
  • Related core sectors: all
  • Related opportunity areas: all
  • Related action areas: DC identity and promotion